✍️ Briefs

What are Briefs?

GetHookd.ai's Briefs feature serves as a robust tool for creating and organizing your advertising briefs, transforming inspiration into actionable projects. Each brief can be tailored to specific campaigns, with comprehensive options to add detailed information, track progress, and generate ad scripts using AI capabilities.

Creating a Brief

GetHookd offers two ways to create Briefs:

Directly from Ads: Open an ad detail modal. You'll find a "Use for Brief" button. Clicking this button creates a new Brief using the selected ad as inspiration.


Using the "Create New" Button: Locate the "Create New" button within various sections of the app, including the Briefs, Explore Page, Swipe File, and My Staff Picks. Select "Create Brief" to create a new Brief with an empty inspiration section.


Using the Navigation Bar: Click on the 'Briefs' tab do go directly to your Briefs listing page, from where you can create and manage your briefs.

Brief Components:

A well-structured Brief consists of the following sections:
Basic Information: This section allows you to define essential details like the Brief's destination folder, status (draft, in progress, etc.), due date, and a brief description of the ad concept.
Brand Profile: You can either create a new brand profile directly within this section or select an existing profile from those you've previously created in the Brand Profile tab. After selecting a brand profile you will also have the option to change it.
Inspiration Section: This section lets you incorporate ads from your Swipe File as inspiration for your Brief. By browsing your Swipe File, you can add one or multiple ads to spark creative ideas. You can also remove inspiration ads if needed, except for those already used to generate an AI script.
Script Generation: Here, you can leverage the AI script generation tool to craft a script for your ad. To generate a script, select a single ad from your inspiration section, input additional details about your ad concept, and then click "Write Script."
Modular Section: This section provides additional detail to flesh out your Brief. You can include information such as: Description, Format (e.g., image, video), Target duration (for video ads), Assets & Files (e.g., images, videos), Products or services being advertised, Platforms where the ad will be displayed (e.g., social media), Music & Sound effects

Managing Briefs:

GetHookd offers convenient functionalities to manage your Briefs:
Edit a Brief: You can edit any aspect of your Brief at any time. Edits are automatically saved, eliminating the need for a separate "Save" button.
View Brief Details: Access a comprehensive overview of each Brief, displaying all the information you've entered.
Delete a Brief: If a Brief is no longer relevant, you can permanently delete it.
Search Briefs: Utilize the search bar to locate specific Briefs by name or keywords within the content.
Sort Briefs: Organize your Briefs by name or due date for easier navigation.
Share Brief: You can share a brief with your colleagues and potential customer.
Pagination: Effortlessly navigate through long lists of Briefs using the pagination controls.

By utilizing Briefs in GetHookd, you can streamline your ad creation process, generate creative concepts, and develop targeted and effective advertising campaigns.

Updated on: 23/08/2024