Filters and Search

Overview

The GetHookd platform offers a robust filtering and search system on the Explore page, enabling users to sift through millions of ads with precision. This guide explains how to effectively use these tools, including the specialized EU Transparency filter, to streamline your search for specific ads.

Using Filters to Refine Your Search

1. Accessing Filters:

On the Explore page, locate the ‘Filters’ panel on the left side of the screen. Here, you’ll find various options to refine your ad search based on specific criteria.



2. Common Filters Include:

Performance: Select ads based on their performance level—identify which ads are winning, which are still being tested, and which are scaling up, giving you insights into their success rates.
Ad Format and Type: Focus your search on specific formats like images, videos, or carousels to study how different content types perform across various platforms.
Niche: Drill down into ads specific to particular industries or interests, such as travel, technology, apparel, or health and beauty, to tailor your search to your field of interest.
Status: Identify ads based on their operational status, such as active campaigns or those that have ceased, to see what's currently trending or learn from past campaigns.
Creative Usage: Explore how often certain creatives are utilized, distinguishing between one-time campaigns and recurring advertising strategies.
Language and Region: Narrow your search to ads targeting specific languages or regions, which is particularly useful for global marketing strategies.
Platform: Filter by the social platform, like Facebook, Instagram, or TikTok, to compare strategies across different digital environments.
Start Date and Run Time: Look for ads launched within a specific timeframe or those that have been running for a particular duration to analyze new trends or long-term strategies.

3. Specialized Filters:

EU Transparency: This filter is particularly useful for users needing detailed compliance information like age, gender, and specific ad spend data for ads run within the European Union.

Utilizing the EU Transparency Filter

1. Enabling the Filter:

Check the ‘EU Transparency’ box in the filters panel to apply this filter. Only Ads that meet EU transparency requirements will be displayed in your search results.



2. Benefits of EU Transparency Filter:

Compliance Insight: Quickly find ads that adhere to EU advertising regulations.
Detailed Demographics: View ads with publicly disclosed data on target demographics and budgeting.

Searching for Ads

1. Using the Search Bar:

At the top of the Explore page, use the search bar to type in keywords, brand names, or specific ad characteristics. This tool is designed to fetch results across the vast ad library efficiently.



2. Tips for Effective Searching:

Use specific keywords related to the ad content, campaign goals, or product types.
Combine filters and search terms to narrow down results to the most relevant ads.


By mastering the use of filters and search functionality on GetHookd, users can enhance their ad discovery process, making it quicker to find inspiration or gather competitive intelligence. Whether you're refining searches by performance metrics or using the EU Transparency filter for detailed insights, these tools are designed to make your advertising research as effective as possible.

Updated on: 14/11/2024