Articles on: Features Explained

🎯 Mastering Filters

The Explore page has a powerful set of filters that help you narrow down millions of ads to exactly what you need. This guide walks you through every filter so you can find the right ads faster.



Before You Start


  • Credits: Using filters is completely free.
  • How to get there: Click Explore in the left sidebar. The filter panel is on the left side of the screen.



How Filters Work


  • All filters can be combined — stack as many as you need for a laser-focused search.
  • Results update automatically as you adjust filters.
  • A count badge appears on each filter showing how many options you’ve selected.
  • Click Clear all at the top of the panel to reset everything.
  • Your active filters are saved in the URL, so you can bookmark or share your filtered view.



Ad Format


Choose which types of ad creatives to show:


  • Video
  • Image
  • Carousel
  • Dynamic Creative (DCO)
  • Dynamic Product Ads (DPA)
  • Multi Images
  • Multi Videos
  • Multi Media
  • Event
  • Page Like


Select one or more to focus on the formats you care about.



Status


Filter by whether the ad is currently live:


  • Still running — ads that are active right now
  • Not running — ads that have stopped


Click once to select, click again to deselect.



Niche


Focus on a specific industry. The dropdown is searchable and grouped into:


  • Top Niches — Beauty, Health/Wellness, Fashion, Pets, Sports/Outdoors
  • All Niches — the full list sorted A to Z


Select one or more niches to filter your results by industry.



Run Time


Filter ads by how long they’ve been running. Type a minimum number of days — for example, enter "30" to only see ads that have been live for at least 30 days.


Longer-running ads are often a sign they’re working well for the brand.



Start Date


Pick a date range to see ads that started running during a specific period. Use this to find fresh campaigns or look back at what was running during a particular season.



Language


Find ads targeting a specific language. The dropdown is searchable — start typing to find the language you need, then select one or more.



Country


Search ads by the country they target. The dropdown is searchable and includes:


  • All — show ads from every country (selecting this clears any specific selections)
  • Top locations — the most common countries
  • Full list — every available country


Don’t see your country? Click Request a Country to let us know.



Channels


Select which advertising platforms to show ads from:


  • Facebook
  • Instagram
  • Messenger
  • Audience Network
  • Threads
  • WhatsApp
  • TikTok Creative Center
  • TikTok Ads
  • TikTok Organic


Select one or more to focus on specific platforms.



Performance Score


Filter by how well ads are performing, shown as star ratings:


Stars

Level

What It Means

⭐⭐⭐⭐⭐

Winning

Exceptional ads driving maximum results

⭐⭐⭐⭐

Optimized

High-performing and well-tuned

⭐⭐⭐

Growing

Consistently performing with strong potential

⭐⭐

Scaling

Showing promise, needs more optimization

⭐

Testing

Early-stage ad, still gathering data


Select one or more star levels. Hover over any level to see a description of what it means.


The score takes into account how long the ad has been running, how widely its creative is reused, how active the brand is, and the ad’s impression volume.



CTA Type


Filter ads by their call-to-action button. The most popular CTAs appear at the top for quick access:


Popular:

  • Shop Now
  • Learn More
  • Sign Up
  • Order Now
  • Download


All CTAs:

  • Shop Now, Learn More, Sign Up, Order Now, Install App, Download, Watch More, Book Travel, Get Offer, Play Game, Get Quote, Apply Now, Subscribe, Message, WhatsApp, Donate Now, Book Now, Contact Us, No Button


This is great for analyzing which CTAs work best in your niche, or finding ads optimized for specific funnel stages.



Static Ad Style


Filter static image ads by their design style — for example, Before and After, FAQ Explainers, Holiday themes, and more. Great for finding ads that match your brand’s creative direction.


Categories are loaded from our database and only show styles that have active ads.



Technologies


Filter ads by the technology behind the advertiser’s website. Technologies are grouped by category:


  • E-commerce — Shopify, WooCommerce, BigCommerce, Magento, and more
  • Funnel Builder — ClickFunnels, Kajabi, Kartra, Leadpages, Funnelish, and more
  • CMS — WordPress, Webflow, Wix, Squarespace, and more
  • Analytics — various tracking and analytics platforms


The dropdown is searchable — type a technology name to find it quickly. Use this to spy on what brands using a specific platform are advertising.



Creative Usage


Filter by how many other ads reuse the same creative and copy. Type a minimum number — for example, enter "5" to only see creatives used in 5 or more ads.


A high creative usage count often means the creative is performing well enough to keep reusing.



Brand Active Ads


Filter by how many active ads a brand currently has. Type a minimum number — for example, enter "50" to see ads from brands running at least 50 active ads.


This helps you find big advertisers who are investing heavily.



Video Length


Filter video ads by duration:


  • Less than 1 minute
  • 1 to 3 minutes
  • 3 to 5 minutes
  • 5 minutes+


Select one or more to focus on the video lengths that match your strategy.



Ads Per Brand


Limit how many ads show from any single brand. This prevents one brand from dominating your results.


  • Default: 4 ads per brand
  • Range: 1 to 50


Lower the number for more variety across brands. Raise it if you want to deep-dive into a specific brand’s creatives.



Hide Brands


Exclude specific brands from your results. The dropdown is searchable and paginated — type a brand name, find it, and check the box to hide it.


Hidden brands stay hidden as long as the filter is active. Remove them anytime by unchecking.



EU Transparency


Toggle this on to see only ads that include EU transparency data (required for ads running in the EU). Once enabled, you get access to extra filters:


  • Gender — All, Men, or Women
  • Age — 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, 65+
  • Ad Reach — type a minimum number to find ads with meaningful audience exposure


Your results update automatically as you adjust these.


Why use this?

  • See ads that meet EU advertising regulations
  • Get audience demographic insights for better targeting analysis
  • Understand which age groups and genders brands are reaching



Pro Tips


  • Start broad, then narrow down. Begin with one or two filters (like Niche + Performance Score) and add more as you refine.
  • Use Ads Per Brand for variety. Keep it at 4 or lower to see a wide mix of creatives from different brands.
  • Combine CTA + Niche to find the most effective calls-to-action in your industry.
  • Filter by Run Time + Winning to find ads that have been running long AND performing well — these are the proven winners.
  • Save your filters. Click the star icon in the search bar to save a filter combination you use often. You can reapply it with one click next time.



FAQs


Do filters cost credits?

No. All filtering, searching, and browsing is completely free.


Can I combine all filters at once?

Yes! Every filter works together. Just keep in mind that very specific combinations may return fewer results.


Why am I seeing no results?

Your filter combination might be too restrictive. Try removing one filter at a time to see which one is narrowing things too much.


Do my filters reset when I leave the page?

Your active filters are saved in the URL. If you bookmark the page or save it as a Favourite Search, your filters will be there when you come back.




Updated on: 26/02/2026

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