📢 Understanding Ad Details

GetHookd.ai equips you with detailed insights to analyze ads effectively, enabling smarter ad strategies and creative inspiration. Here's a breakdown of what every ad card on Explore tells you, plus the full Ad Details View you get when you click into one.

1. The Ad Card

Every ad on the Explore page is shown as a card with everything you need to scan at a glance:

Brand header (top of the card):

• Brand avatar + name — quickly identifies who’s running the ad.
• Active period — the date range the ad has been running (e.g. May 14, 2026 – Present).
• Days running — total days the ad has been live (e.g. 2d).
• Active status indicator — a green dot next to the date means the ad is currently live.
• Three-dot menu — brand-level actions, covered in Section 2.

Creative preview:

• Image / video / carousel — the full creative is shown in the card.
• Play button — click to play video ads inline, no need to open the Detail view.
• Video duration overlay — for video ads, the runtime appears in the bottom-left corner of the creative (e.g. 0:57).

Metric chips (just below the creative):

• Creative usage (layers icon) — how many ads from this brand use the same media file.
• Brand active ads (heartbeat icon, green) — how many ads this brand currently has running in total.
• Performance Score (stars) — the ad’s overall performance rating, 1 to 5 stars.

Ad content:

• Headline — the ad’s headline text.
• Description — the ad copy preview (truncated if long).
• Landing page — the destination URL the ad sends traffic to, with a Learn more link out to the live page.

Action buttons (bottom of the card):

• Details — open the full Ad Details View (see Section 4) for complete metadata, transcription, AI script generation, comments, and more.
• Save — bookmark the ad to your Swipe File. Click the chevron next to Save to choose a folder (see Section 3).

Performance Score tiers:

Every ad gets a Performance Score from 1 to 5 stars, calculated from the ad’s impressions ranking inside its brand, total run time, creative usage, and the brand’s overall ad activity. Hover the stars on any card to see the tier label:

2. The Card’s Three-dot Menu

Click the three-dot menu in the top-right of any ad card to access brand-level actions:

• Start Spying — begin tracking this brand in Brand Spy (charges the brand-spy credit cost). If you’re already spying the brand, the option changes to Track in Brand Spy and jumps you straight to that brand’s Brand Spy page (no credits charged).
• Hide this brand — exclude all ads from this brand from your Explore results going forward.
• All brand ads — open the brand’s full ad library page.

3. Organizing Ads

Click the Save button on any ad card to bookmark it to your Swipe File. The button changes to a filled bookmark when the ad is saved.

To organize ads into folders, click the chevron (˅) next to Save. The Folders picker opens:

• Search — filter folders by name.
• Default Folder — every user has a default folder; new saves land here unless you pick a different one. The number next to each folder shows how many ads it already contains.
• Save to folder — click the + next to any folder to save the current ad to it.
• Create folder — click the folder-plus icon at the top of the picker to create a new folder on the fly.

Saved ads appear under the Swipe File entry in the sidebar, organized by folder.

4. Detailed View

Click Details on any ad card to open the Detailed View — a full modal with everything you need to study the creative, read the copy, and generate AI insights. The view is split into two panels: the creative panel on the left (always visible) and the tabs panel on the right.

Top bar

• Brand identity — the brand’s logo, name, and the ad’s unique ID.
• Spy brand button — start tracking this brand in Brand Spy with one click. The number on the button shows the credit cost. If you’re already spying the brand, the button changes to Track in Brand Spy and clicking it jumps you to that brand’s Brand Spy page (no credits charged).
• Action cluster (top right):
• Save — bookmark the ad to your Swipe File. Click the chevron next to Save to pick which folder the ad lands in.
• Share — copy a shareable link to the ad.
• Download — download the ad media (image or video).
• More menu (three dots) — extra brand actions, see below.
• Close — exit the Detail view.

Creative panel (left)

Three metric chips sit above the creative — same set as on the ad card:

• Creative usage (layers icon)
• Brand active ads (heartbeat icon, green)
• Performance Score (stars)

Below the chips:

• Creative preview — full-resolution image or video with play controls; for carousel ads, use the arrow on the right edge of the creative to flip between slides.
• Download media — quick link to download the file.
• Ad headline / copy — the full ad text, with a Copy button to grab it for your scripts.
• Landing page + CTA — the destination URL the ad points to, plus the call-to-action button label exactly as it appears in the live ad.

Tabs panel (right)

The right side organizes everything else into four tabs:

Overview

A metadata grid showing everything we know about the ad:

• Ad ID — the unique ad identifier, with a direct link out to the Meta Ad Library entry.
• Saved — when you added the ad to your Swipe File (blank until you save it).
• Active Period — how long the ad has been running. The label (present) indicates the ad is still live.
• Niche — the product / industry category, shown as a chip with an emoji.
• Page Type — what kind of page the ad sends traffic to (Homepage, PDP, Funnel, Listicle, Advertorial, etc.).
• Platform — Instagram, Facebook, or TikTok.
• CTA Type — Shop Now, Learn More, Sign Up, etc.
• Display Format — Image, Video, or Carousel.
• Landing page — direct link to the destination URL.

Below the metadata grid, a Technologies section shows what platforms and tools the advertiser’s site is built on (e.g. Shopify, Klaviyo, GemPages). Useful for understanding the tech stack powering winning ads.

AI Script

Click Generate AI Script to have our AI write a new script inspired by this ad, adapted for your product. When you generate, the ad is automatically saved to your default folder behind the scenes — no separate save step needed. The generated script appears in this tab once ready, and you can copy it straight into your editing tool of choice.

Transcription

Click Generate Transcription to pull the full text of a video ad. Like AI Script, this auto-saves the ad to your default folder the first time you generate. Transcriptions are great for reverse-engineering long-form VSL hooks or feeding the text into your own AI tools (Claude, ChatGPT, etc.) for further rewriting.

Comments

Leave private notes on the ad or share observations with your workspace teammates. The field accepts up to 500 characters per comment, and you can leave as many comments as you need.

More menu (three dots)

The three-dot menu in the top-right action cluster gives you the same brand-level actions as the card’s menu:

• Start Spying — begin tracking this brand in Brand Spy (charges the brand-spy credit cost).
• Hide this brand — exclude all ads from this brand from your search results going forward.
• All brand ads — open the brand’s full ad library page.

5. Explore Page Limitations

Features like tagging and commenting are available only after saving the ad into a Swipe File.

GetHookd.ai ensures you stay ahead by providing all the tools necessary to analyze, organize, and act on ad insights effectively.

Updated on: 15/05/2026