🧠 Understand the Ad Performance Score

Our Performance Score is your shortcut to spotting what’s working — without digging through piles of metrics. Whether you're seeking inspiration or benchmarking against top ads, this score helps you move faster with more confidence.

⭐ What Is the Performance Score?

Each ad on GetHookd comes with a 1 to 5-star rating. This score is based on two key factors:

How long the ad has been running
How many versions (variations) are running



These two signals give you a reliable proxy for performance without needing full ROAS or click-through data.

🔍 Score Tiers Explained

When you hover over the star rating, you’ll see the tier label. Here’s what each one means:

Stars	Tier Name	Meaning
⭐	Testing	Early-stage ads gathering initial performance data
⭐⭐	Scaling	Ads showing promise but requiring further optimization.
⭐⭐⭐	Growing	Consistently performing ads with strong potential.
⭐⭐⭐⭐	Optimized	High-performing ads, well-tuned and efficient.
⭐⭐⭐⭐⭐	Exceptional	Long-lasting, many variations — it's likely crushing it

💡 Why This Matters

Instead of manually comparing publish dates or counting how many versions exist, the Performance Score does the heavy lifting for you. It’s the fastest way to:

Skip underperformers
Prioritize your Swipe File
Spot breakout creatives before your competitors do

📌 Bonus Tip

You can also filter by Performance Score using the left-hand menu on the Explore page.

Updated on: 06/04/2025