🧠 Brand Spy

How to Use "Brand Spy"

"Brand Spy" is tailored for marketers who wish to gain a strategic advantage by closely monitoring their competitors' advertising campaigns. This powerful tool provides a comprehensive analysis of advertising strategies by showcasing top-performing ads, media mix, trends, landing pages, and more insights from any chosen competitor.

Access to this feature requires an active subscription to one of GetHookd.ai’s plans, ensuring that our users have continuous and robust support in their competitive intelligence efforts.

Accessing Brand Spy

When attempting to initiate spying, you've got two options:

From the Brand Spy Section:

From the sidebar on GetHookd.ai, select 'Brand Spy'.


When on the Brand Spy page, click either on the "Spy on a New brand" button or the "Create New" one. A modal for creating a new brand spy will appear.


Go to Meta Ad Library's page of the brand you are interested in and Copy its URL.


Go back in the app and paste the link directly in the "Brand URL" field.

Explore Page Integration:

Alternatively, while browsing ads on the Explore page, you can quickly start spying by clicking the "Spy Brand" button located at the bottom of each ad card. Simply select a folder for organization and activate spying.



Please, have in mind that once you initialise a spy, it might take up to a few minutes for the whole brand to be spied on. This is depending on the ads amount being saved, the more the ads the more time it will take for the whole brand to be spied.

In the time the brand spy is in progress. a spinner will be displayed next to the brand logo with a writing 'Fetching'.

Understanding the Dashboard

"Brand Spy" is structured to offer detailed insights through various dashboard components:

Content Analytics: Offers a snapshot of the total ads run by the brand, categorized by type (videos, images, carousels), to give you an idea of the brand’s content strategy.
Trend of Ads Launched in the Last 4 Months: Visualizes the advertising frequency over time, helping you identify activity peaks and lulls.
Landing Pages: Lists the landing pages linked to each ad, along with performance metrics such as visit percentages, to gauge the effectiveness of the conversion strategies.
Top 10 hooks: Observe the best-performing hooks selected from the ad winners.



Top 10 Best Performing Ads: Displays thumbnails and brief details of the top ads based on engagement metrics, available for deeper analysis with a simple click.


All Ads: Allows for a broader view of all the brand's ads, with filtering and sorting options to hone in on specific types of content or performance metrics.

Exploring All Brands

Accessing All Brands: Click the "All Brands" tab on top of the Brand Spy Listing page to view every brand in our database that has been spied upon.
Engaging with Brands: Next to each brand listed, there’s a "Spy" button. Clicking this will immediately add the brand to your list of spied brands, allowing you to track their advertising activities seamlessly.

Strategic Application of Insights:

Leverage the detailed analytics to enhance your marketing strategies.

Analyzing Top Performers: Delve into the best-performing ads to understand successful creative strategies, calls to action (CTAs), and engagement tactics.
Studying Ad Trends: The trend graph is instrumental in forecasting future advertising shifts or replicating successful campaign timings.
Exploring Landing Pages: Assess how effectively a brand converts ad traffic into actions and compare these strategies against your approaches to optimize your own conversions.

Updated on: 22/08/2024