Articles on: Features Explained

📂 Folders & Boards

Folders and boards are how you keep your saved ads organized — by campaign, by client, by idea, or however you think. This guide covers creating them, keeping them private, and sharing them.



Before You Start


  • Credits: Free. Creating and organizing folders and boards costs nothing.
  • How to get there: Look for Folders & Boards in the left sidebar.
  • Time: About a minute to set up your first folder and board.



Folders vs Boards


  • A board holds saved ads. It's the thing you put ads into.
  • A folder holds boards. It's the drawer you keep them in.


You start with a Default Folder, which can't be renamed or deleted. Everything else is yours to arrange.



Create a Folder


  1. Click the + next to Folders & Boards in the sidebar
  2. Choose Folder
  3. Type a name — something you'll recognize later, like Q4 Campaigns or Client — Acme
  4. Decide whether it should be private (see below)
  5. Click Create folder


Create a Board


  1. Click the + next to the folder you want the board to live in
  2. Choose Board
  3. Give it a name, like Hooks worth stealing or Summer launch
  4. Click Create board


Once a board exists, you can save ads to it from anywhere in Gethookd. See Swipe File for saving, assigning, and removing ads.



Keep Something Private


When you create a folder or board, you'll see a Private switch with the note "Only visible to you."


  • Leave it off (the default) and everyone in your workspace can see it.
  • Turn it on and it's hidden from your teammates completely — not locked, not read-only, just not there for them.


Private items show a small lock icon next to their name in the sidebar, so you can tell at a glance which is which.


Two things worth knowing:


"You" means the workspace owner. In a shared workspace, a private folder is visible to the person who owns the workspace — not to whichever member created it. If you're a member of someone else's workspace, you won't see the Private switch at all, and you can't mark anything private there.


Working solo? You own your own workspace, so you'll see the switch and it works normally. It just has nothing to hide anything from until you invite someone — think of it as setting things up in advance.



Change Privacy Later


  1. Hover the folder or board in the sidebar and click the three dots
  2. Click Edit
  3. Flip the Private switch
  4. Save


This works for both folders and boards. Only the workspace owner can change it — if you're a member, you can still rename things, but the privacy switch isn't yours to flip.



How Privacy Works Inside a Folder


This is the part that surprises people, so it's worth a minute.


A private folder hides everything inside it. Make a folder private and every board in it disappears for your teammates right away. You don't need to mark the boards individually.


Making the folder public brings them all back. Because the boards were never changed — only the folder was — flipping it back reveals everything that wasn't marked private on its own.


A board inside a private folder is hidden, but not private by itself. When you create a board inside a private folder, the Private switch is already on and greyed out, with a note explaining it's private because of the folder it's in. That's telling you the board is currently hidden — it isn't carrying its own privacy setting.


This matters in one specific case: if you move that board to a public folder, it becomes visible to your workspace. Privacy doesn't travel with it. If you want a board to stay private wherever it goes, mark it private itself while it's in a public folder.


And if you want to make a board public while it's sitting in a private folder, you can't do it from the board — move it to a public folder first, or make the folder public.



Share a Board


Every board has a Share button that copies a link to your clipboard. Send it to a client, a freelancer, or a teammate and they'll see the board's name and its ads on a simple page — no Gethookd account needed.


Please read this before sharing a private board: the share link works even if the board is marked private. Private controls who sees the board inside Gethookd; the link is a separate door, and anyone holding it can open the board. There's currently no way to switch an old link off, so treat a share link like a key you can't take back — only send it to people you're happy to have the board.



How Do I Know It Worked?


  • The new folder or board appears in the sidebar right away.
  • Private items show a lock icon next to the name.
  • Ask a teammate to refresh — a private folder and everything inside it should be gone from their sidebar.



Troubleshooting


I don't see the Private switch.
You're most likely in a workspace someone else owns. The switch only appears in your own workspace, and only the owner can mark things private.


The Private switch is on and I can't turn it off.
You're editing a board that sits inside a private folder. Move it to a public folder, or make the folder public, and the switch becomes yours to change again.


A teammate can't find a board I told them about.
Check whether the board — or the folder it lives in — is private. A private item is completely hidden, so it won't turn up in their sidebar or their search.


I made a folder public but one board is still missing for my team.
That board is probably marked private on its own. Open it, click Edit, and turn Private off.


There's no three-dots menu on my folder.
The Default Folder can't be edited or deleted. Create a new folder if you need one you can rename.



FAQs


Do folders or boards cost credits?
No. Creating, organizing, and sharing them is free.


Can an ad live in more than one board?
Yes, as many as you like. See Swipe File.


If I delete a board, do I lose the ads?
No. The board goes away, the ads stay in your Swipe File.


Does private hide it from my workspace owner too?
No. The workspace owner can see everything in the workspace, including private folders and boards.


Is a private board hidden from someone with the share link?
No — that's the one exception. The link keeps working. Only share links for boards you're comfortable having seen.


What about the public boards in Expert Picks?
Those are a different thing — collections our team curates and publishes for everyone. You can't publish your own board there, but you can save one you like into your own workspace. See Expert Picks.




Updated on: 10/08/2026

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