🏬 Shops: Discover and Research Shopify Stores

Shops is a searchable directory of Shopify stores — built for the moment you spot a winning ad and want to know what's actually behind it. Instead of guessing, search millions of stores directly and see their traffic, their live ads, their full product catalog, and their tech stack, all in one place.

Before you start

• Plan: Available on all paid plans.
• Credits: Browsing, searching, filtering, and viewing shop profiles is completely free — no credits needed.
• Navigation: In the sidebar, open Discover Ads → Shops.
• Estimated time: 1–2 minutes to find and explore a store.

Step-by-step

1. Open Shops

From the left sidebar, click Discover Ads, then select Shops.

You'll land on the main Shops list — a table of stores you can search, filter, and sort.

2. Search for a store

Use the search bar at the top of the page to look up a store by name or keyword.

3. Browse with preset tabs

Just below the search bar, a row of quick tabs lets you jump straight to a useful slice of the store list:

• All shops — every store in the index.
• Traffic growth leaders — stores growing their traffic the fastest.
• 50K+ monthly traffic — established stores with meaningful traffic.
• New shops — recently added stores.
• Favorite Shops — stores you've saved (see step 5).

4. Filter and sort

Click Filters to narrow the list down. Filters are grouped so you can zero in fast:

• Market — origin country, visitor country, niche, language, currency, Shopify plan, and when the shop was created.
• Performance — monthly traffic, traffic growth, active-ads growth, product count, active Meta ads, and Trustpilot rating or review count.
• Tech stack — the store's theme, the apps it has installed, and the ad pixels it's running.

There's also a Shopify stores only toggle if you want to be sure you're only seeing verified Shopify stores.

Use the sort dropdown in the top-right to reorder the list by Most relevant, Most monthly traffic, Fastest traffic growth, Fastest active ads growth, Most products, Newest shops, Most active Meta Ads, or Trustpilot. You can also click any column header in the table to sort by it directly.

Stores with no traffic data always land at the end of the list when you sort by monthly traffic. They're also left out when you set a maximum for Monthly traffic, since we can't tell whether they're under your limit.

Turn on Has Funnel Map to show stores with a funnel breakdown you can explore. Open a matching store, then select Funnel Map.

5. Save a store to your favorites

Click the bookmark icon on any store's row (or on its profile page) to save it. Saved stores show up under the Favorite Shops tab, so you can build a running list of stores worth watching.

6. Open a store's full profile

Click any store's name to open its profile. You'll see the store's logo, description, country, language, currency, when it was created, and its social handles at the top, along with Link to store and Open in Meta Ad Library buttons.

The tabs below the store details help you explore its ads, products, and marketing. Stores with a funnel breakdown also have a Funnel Map tab.

• Shop Analytics — a Traffic chart showing monthly visits over time (toggle between 3M / 6M / All), with a growth figure that compares the latest month to the month before it, a breakdown of which countries the store's traffic comes from, an Active Ads chart with a Facebook Pages breakdown (each linked page shows its active Meta ad count, and you can jump straight into tracking it — see step 7), the store's most-used landing pages, and the Shopify apps it has installed.
• Products — the store's product catalog, with prices and category tags. Sort by Best Seller or Last Published, and click View all to see the full list.
• Meta Ads — every Meta ad the store is currently running, with the same search, sort, and filter tools you'd use in Brand Spy.
• Similar shops — a handful of other stores with a similar profile, each with its own mini traffic and active-ads trend so you can compare at a glance. Click Open shop on any of them to jump straight to their profile.

Find ads launched today

Look for N launched today below a store's active Meta ad count in the Shops list. Click it to open that store's Meta Ads tab with today's launch filter already selected.
You can also open a store's Meta Ads tab and click Launched today in the filter bar. This selects ads whose Meta start date matches today's UTC date and sorts them by start date, newest first. Click the filter again to remove that date restriction.
The listing only shows the launch link when a measured count is above zero. If there is no link, the store may have no recorded launches today, or its count may not be available yet.

Explore a store's Funnel Map

A Funnel Map walks you through a store's sales journey, with screenshots and explanations of the pages we have documented. Use it to study how the store presents its offer and moves visitors toward a purchase.

1. Open a store with a funnel breakdown and select Funnel Map.
2. Scroll through the steps in order, or select a step in the side list to jump to it. On mobile, use the step picker.
3. Click a screenshot to open a larger view.
4. Open or copy a page link when one is included.
5. If the store has more than one flow, select another flow above the steps.
6. Read the Takeaways for the lessons included with that breakdown.

7. Track a store's ads in Brand Spy

If a store's ads catch your eye, you don't need to leave Shops to start tracking them. On the Meta Ads tab (or the Facebook Pages list under Shop Analytics), click Spy next to the Facebook Page you want to track. This adds that brand to your Brand Spy dashboard, so you can follow their ad activity going forward.

Tracking a brand through Brand Spy still costs credits the normal way — see the Brand Spy article for details. Browsing a store's ads inside Shops itself stays free.

Success check

• You can search or filter and see a list of matching stores with traffic, product, and ad data filled in.
• Opening a store's profile shows its traffic chart, product grid, and current Meta ads within a few seconds.
• Clicking the bookmark icon adds the store to your Favorite Shops tab immediately.

• Selecting Launched today shows the date filter in the Meta Ads view.
• Opening Funnel Map shows the store's documented steps and explanations.

Troubleshooting

• A store I know isn't showing up. Shops indexes Shopify stores specifically, and new stores are added to the index over time — if a store is very new or very small, it may not be in there yet.
• No results match my filters. Try removing one filter at a time, starting with the narrowest ones (like Trustpilot reviews or a specific theme) — combining too many filters can shrink the results to zero.
• A store says "No traffic data". We don't have a traffic estimate for that store yet. We show "No traffic data" instead of 0, so you don't mistake it for a store with zero visitors.
• Traffic growth is blank for a store. We only show traffic growth when the earlier month had at least 1,000 visits. Below that, a small change can look like a huge jump, so we leave it out.
• A store shows 0 active Meta ads, but the brand has lots of ads in Brand Spy. For some stores, we count the ads that send people to that store's website. If a brand's ads lead to a different website, they're counted on that website's shop instead.
• Traffic or product numbers look outdated. Traffic, ad counts, and product data refresh periodically rather than in real time, so very recent changes at a store may take a little while to show up.
• I don't see Shops in my sidebar. Make sure you have an active paid subscription. If it's still missing, reach out to our support team via live chat.

FAQs

• Q: Does browsing Shops cost credits?

A: No. Searching, filtering, sorting, and viewing store profiles in Shops is completely free.

• Q: What's the difference between Shops and Brand Spy?

A: Shops is a research and discovery tool for finding and studying Shopify stores — their traffic, products, and tech stack, all for free. Brand Spy is for ongoing tracking of a specific brand's ad activity over time, and costs credits to start.

• Q: How do I save a store to look at later?

A: Click the bookmark icon on the store's row or profile page. It'll appear under the Favorite Shops tab.

• Q: Can I start tracking a store's ads without leaving Shops?

A: Yes. Open the store's profile, go to the Meta Ads tab (or the Facebook Pages list under Shop Analytics), and click Spy next to the page you want to track.

Why can't I see a Funnel Map tab?
Funnel Maps are available for selected stores. Use Has Funnel Map in the Shops list to find one. If an open map says it could not be loaded, refresh the page and try again.
Does Funnel Map need a separate upgrade?
No. It uses your Shops access. The tab appears when we have a funnel breakdown for that store.
Why are there no ads after I select Launched today?
There may be no matching ads available yet. Clear other filters, or turn off Launched today to browse a wider date range. Ad data updates periodically, so a recent launch may take time to appear.
Is today based on my local time?
In Shops, today's launch count and the Meta Ads preset use the UTC calendar date. That may differ from the date where you live.

Related articles

• Brand Spy → Track a store's ad activity over time once you've found it in Shops.
• Explore Page → Browse and search individual ads across our full ad library.
• Mastering Filters → Get more out of the filter tools used across GetHookd.

Updated on: 22/10/2026

Updated on: 04/11/2026