🧠 Understand the Ad Performance Score
Our Performance Score is your shortcut to spotting what’s working — without digging through piles of metrics. Whether you're seeking inspiration or benchmarking against top ads, this score helps you move faster with more confidence.
⭐ What Is the Performance Score?
Each ad on GetHookd comes with a 1 to 5-star rating. This score is based on two key factors:
- How long the ad has been running
- How many versions (variations) are running
These two signals give you a reliable proxy for performance without needing full ROAS or click-through data.
🔍 Score Tiers Explained
When you hover over the star rating, you’ll see the tier label. Here’s what each one means:
Stars | Tier Name | Meaning |
|---|---|---|
⭐ | Testing | Early-stage ads gathering initial performance data |
⭐⭐ | Scaling | Ads showing promise but requiring further optimization. |
⭐⭐⭐ | Growing | Consistently performing ads with strong potential. |
⭐⭐⭐⭐ | Optimized | High-performing ads, well-tuned and efficient. |
⭐⭐⭐⭐⭐ | Exceptional | Long-lasting, many variations — it's likely crushing it |
💡 Why This Matters
Instead of manually comparing publish dates or counting how many versions exist, the Performance Score does the heavy lifting for you. It’s the fastest way to:
- Skip underperformers
- Prioritize your Swipe File
- Spot breakout creatives before your competitors do
📌 Bonus Tip
Updated on: 06/04/2025
Thank you!